Google Keyword Tool vs. Paid Keyword Tools

Google Keyword Tool vs. Paid Keyword Tools

Users

I often get asked:

Why pay for Third-Party Keyword Research Tools, if I can use Google Keyword Tool?

Let’s try to figure this out. Google Keyword Tool is a wonderful tool that I use almost daily. I use it to test my ideas and to find new niches – this is still a primary source of information on keywords for an internet marketing pro. Moreover, it’s absolutely free. At the very beginning of my online business I used only this tool and was basically satisfied with its functions. Later on I realized these functions are not enough so I started using other keyword and niche research tools.
You all know the opportunities that Google Keyword Tool offers, so we won’t dwell on them in this post. We’ll talk about some useful functions it LACKS.

Top 10 options you won’t find in Google Keyword Tool.

  • Google Keyword Tool is unable to provide large lists of long-tail keywords fast. To obtain a large list of keywords you’ll need to spend a lot of time, gradually refining the key phrases and getting the lists of related keywords.

    Which tool will quickly generate large lists of keywords?

    When I realized I spend hundreds of hours selecting long-tail keywords, I bought one tool and compared the time spent on getting a list of keywords using Google Keyword Tool and the new software as an experiment: Generate a list of all available long-tail keywords for keyword “insurance”. Here’s the results:
    ToolKeywords GeneratedElapsed TimeDescription
    Google Keyword Tool396701:00:00one hour, I just had no more patience
    Xedant Keyword Database39927000:04:464 minutes 46 seconds
    After a couple of simple mathematical calculations you can understand that to get a list of 399,270 keywords using Google Keyword Tool you’d have to spend about 98 hours or 12 standard working days! Xedant Keyword Database offers great opportunities for fast keyword research and tons of other options. Check out our review!
  • If you earn through Google Adsense you won’t find the cost of a click for the keyword in Google Keyword Tool.

    Which tool provides the cost of clicks?

    Studying niches for earning through Google Adsense is a very laborious and lengthy process. To work effectively super affiliates use multiple tools that take care of all the routine tasks. Niche Finder is one of such unique tools. Check out their site!
  • If you purchase targeted visitors to your site in Google Adwords, you might wanna know the keywords and ad-copies your competitors use. But Google Keyword Tool absolutely does not provide any spy-features, so you can’t spy on your competitors.

    Which tool contains unique spy-features?

    I was amazed, when the first keyword research tools came out with spy functions as they meant limitless possibilities. I used to spend several hours a day studying the actions of my competitors, finding out keywords and ad-copies of the affiliate marketing gurus. After you try out one of these programs, you won’t agree to stop using it in the near future. My advice here would be the PPCBully tool. Check out our review.
  • With Google Keyword Tool you won’t know your competitor’s budget and the keywords he pays the most for (meaning they are the most profitable).

    How do you find out the advertising budget of a competitor or a well-known company?

    Sometimes it is enough to look at the budget of a company to realize the value of a niche. This information is important for deciding on a niche website or a webpage. Check out our PPCBully review to find out the tools to achieve this.
  • You won’t find Top Searched Keywords and Top Paid Keywords in Google Keyword Tool.

    Where can I find Top Keywords?

    The KeywordSpy tool will provide you with 12 different Top Lists. Each of these lists contains at least 1000 lines.
  • With Google Keyword Tool you can’t find many successful affiliates in many affiliate networks and learn from their experience.

    How can I find out the niches that super affiliates work in?

    KeywordSpy is an absolutely unique tool that provides such information! The functions it offers are really awesome, you should definitely try it out! Within a few clicks you’ll find out about the projects that super affiliates have been developing for months. Check out the KeywordSpy review.
  • With Google Keyword Tool you can’t determine offers in a specific affiliate network that are the most profitable.

    How can I find a profitable offer?

    Practice shows the choice of goods for promotion is an important part of affiliate’s success. Sometimes the search for such offer may take weeks or months. And there it is! A gold mine! You can cut the search time to several minutes with the help of KeywordSpy. You’ll find hundreds of products that actually sell and generate good commissions. Check out our review!
  • Google Keyword Tool doesn’t contain information on organic search results.

    Which tool provides detailed information on organic search results?

    To promote my web sites in Google and Bing search engines I use SEMRush. Check out our review!
  • Google Keyword Tool does not allow tracking your keywords in time (changes to the positions of ads, bids, etc.).

    Which tool allows keyword tracking?

    Explore the functions of the KeywordSpy.com tracking tool in our overview. Using KeywordSpy you’ll forget about the problems with keyword tracking. Check out the KeywordSpy review.
  • Google Keyword Tool won’t show you the landing pages of competitors by keywords, so you’ll have to click on the ads to view them, and that might lead to negative consequences.

    How can I view the competitor landing pages without clicking on the ads?

    This awesome opportunity is provided by several systems, but I personally like how it’s implemented in PPCBully. In addition to the info about the advertising campaign of any site in Google (keywords, ads), you’ll also be able to define the page, to which the advertiser sends his target visitors. And this is very important! Check out full PPCBully review.

We discussed top 10 features that are not provided by Google Keyword Tool. I think this is enough to realize the opportunities you might get choosing the right paid system for keyword and competition research. Anyways, you can use Google Keyword Tool whenever you like, after all it’s free!

6 Comments

  1. Offering free of charge functions Google Keyword Tool became one of the most popular instruments. Also its users appreciate the accurate information concerning Google results. What I personaly don’t like about GKT except the options mentioned by the author is that this free tool is not user-friendly if to compare with paid applications.

  2. Great! I’ve been waiting for such a survey. Suddenly I came to the idea that I have already grown up from using just Google Keyword Tool. You are writing about necessary things. Definitely I’ve begun to miss most of that top 10 options.

  3. GKT is a great instrument for newbies, but it lacks that essential points you’ve revealed. It’s true, we need to track competitors’ campaigns, look at top keywords…. Certainly if we are interested in high results of our web projects.

  4. Those guys from Google were rather generous offering us a free research of keywords. I’ve already used to it and don’t really want to refuse in the nearest future. In fact, those paid tools are definitely worth of their price, if you have enough budget and your working volume requires them.

  5. Yeah, I really don’t like the idea to click on my competitors ads to watch their landing pages. I appreciate the idea to be invisible. So, I came to the idea that I need some those spy functions you’ve mentioned.

  6. Thank you, the review was worth of reading. I still do not know whether I’ll encourage to purchase something more serios for the professional marketing. But anyway it was useful for me to realize clearly what I’m missing now.

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